PPC- Pay Per Click

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Pay per click (PPC) is an online advertising model in which advertisers pay a fee each time a user clicks on one of their ads. This is a way to drive traffic to a website, where the advertiser has placed an ad, and only pay for the traffic that the ad generates.

PPC ads can appear on search engine results pages (SERPs) or on websites that participate in the ad network of the PPC platform. For example, Google Ads is a popular PPC platform where advertisers can bid on specific keywords to show their ads on Google search results or on websites that have partnered with Google.

The cost per click (CPC) of a PPC ad depends on the competition for the keywords the ad targets, the quality of the ad and landing page, and the bidding strategy of the advertiser. Advertisers typically set a daily budget for their PPC campaigns to control their spending.

PPC can be a highly effective way to reach a targeted audience and drive traffic to a website, but it requires careful planning and management to ensure that the ad spend generates a positive return on investment (ROI).

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Google Search Ads

Google Search Ads appear at the top and bottom of the SERPs, and they are labeled as "Ad" to differentiate them from the organic search results. These ads can include headlines, descriptions, and a display URL, and they are targeted based on specific keywords and audience demographics.

Google Display Ads

Google Display Ads can include a wide range of visual elements, such as images, videos, and graphics, and they can be targeted based on audience demographics, interests, behaviors, and website placements. Advertisers can choose from a variety of ad formats, such as banner ads, responsive ads, and video ads.

Shopping Ads

Google Shopping Ads, also known as Product Listing Ads (PLAs), is a type of online advertising platform developed by Google that allows businesses to promote their products on Google Search and other Google partner websites. Shopping Ads appear as product images with a title, price, and other relevant information, and they are displayed at the top of the search engine results page (SERP) or on the Google Shopping tab.

Mobile Ads

Mobile Ads are a type of online advertising that is specifically designed for mobile devices, such as smartphones and tablets. Mobile Ads can come in many different forms, including banner ads, interstitial ads, video ads, native ads, and in-app ads.

Remarketing

Remarketing, also known as retargeting, is a type of online advertising that targets people who have previously interacted with a business or visited a website. Remarketing works by using browser cookies to track user behavior and display targeted ads to those users on other websites or platforms they visit.

Landing Page Creation

A landing page is a standalone web page that is designed specifically to capture the attention of a visitor and persuade them to take a specific action, such as filling out a form, making a purchase, or subscribing to a newsletter. Landing pages are often used in online marketing campaigns to drive targeted traffic to a specific offer or product.

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